Beware deer on roads this time of year

October 10, 2017

The coming weeks will see a significant rise in the risk of collisions with deer, warns road safety organisation GEM Motoring Assist as this is the time of year when deer will be breeding, a process which makes them more mobile and brings many more of them onto the roads.

Estimates indicate that up to 75,000 deer are killed in collisions each year on roads in the UK. The human death toll from deer collisions ranges between 10 and 20 annually, with more than 400 injuries, and industry estimates put the cost of damage to vehicles alone to be at least £17 million.

GEM road safety officer Neil Worth says it’s at dawn and dusk when deer movements appear to peak. “We urge drivers to be on the look-out at all times, but to be particularly observant in the early mornings and early evenings. And it’s important to expect deer not just on rural lanes, but also on suburban roads, main roads and motorways.

“If you know your route takes you through areas where there are deer, then expect to see one – or more than one – on your journey. In that way, the presence of a deer on the road ahead will be less of a surprise and you will hopefully be able to avoid a collision.

“Take note of deer warning signs as they have been placed at locations where wild animal crossings are common. Once you have spotted a deer on the road, don’t speed up and assume the risk has passed. Chances are that there will be other deer close-by, all likely to be heading the same way.

“You may have only a very short reaction time available in a situation like this. But don’t swerve too hard to avoid hitting a deer. If a collision with the animal seems inevitable, then hit it while maintaining full control of your car. The alternative of swerving into oncoming traffic or a ditch could be even worse.

“Finally, if you hit a deer, stop somewhere safe and report the collision to the police, who can organise professional veterinary assistance,” he added.


Latest News

Limited numbers of new Peugeot 508

Peugeot has showcased a range-topping all-new 508 First Edition model at the Geneva Motor

Polestar 1 is unveiled to the public

New electric performance brand, Polestar, has introduced its Polestar 1 model to the

SsangYong shows off its new pick-up

SsangYong is picking up the pace at the Geneva Motor Show with the

When can you order your Honda Urban EV?

The order books for Honda’s Urban EV Concept model will open early next

Lexus unveils all-new crossover model

Lexus has unveiled its new UX model – a free-spirited crossover crafted expressly

Grandland X gets new traction system

Vauxhall has introduced its fully-electronic IntelliGrip traction control system on the all-new Grandland

Geneva Debut for Fiat 500 Collezione

Fiat has chosen the Geneva International Motor Show to showcase its 500 Collezione

Avoid eating and drinking while driving

Road safety and breakdown organisation GEM Motoring Assist is urging drivers to avoid

Arctic challenge for Continental

Mention the name Continental and it instantly conjures up images of premium quality

Freshen up for new Mercedes C-Class

A newly refreshed Mercedes-Benz C-Class is on the way featuring a number of

Land Rover knocking at Heaven’s Gate

A dizzying 99 turns and 999 daunting steps didn’t stop the new Range

New Rolls Royce will be called Cullinan

Three years ago in the pages of The Financial Times, Rolls-Royce announced to

Sport model added to Giulietta range

The Alfa Romeo Giulietta is now available in a new Sport trim level,

MG GS is available through Motability

MG’s spacious GS model is now available through the Motability Scheme. For an

Sir Elton’s Aston Martin up for grabs

A rare Aston Martin formerly owned by one of the biggest music stars

Ceed replaces cee’d for next generation

The all-new Kia Ceed will make its public debut at the 2018 Geneva