Beware deer on roads this time of year

October 10, 2017

The coming weeks will see a significant rise in the risk of collisions with deer, warns road safety organisation GEM Motoring Assist as this is the time of year when deer will be breeding, a process which makes them more mobile and brings many more of them onto the roads.

Estimates indicate that up to 75,000 deer are killed in collisions each year on roads in the UK. The human death toll from deer collisions ranges between 10 and 20 annually, with more than 400 injuries, and industry estimates put the cost of damage to vehicles alone to be at least £17 million.

GEM road safety officer Neil Worth says it’s at dawn and dusk when deer movements appear to peak. “We urge drivers to be on the look-out at all times, but to be particularly observant in the early mornings and early evenings. And it’s important to expect deer not just on rural lanes, but also on suburban roads, main roads and motorways.

“If you know your route takes you through areas where there are deer, then expect to see one – or more than one – on your journey. In that way, the presence of a deer on the road ahead will be less of a surprise and you will hopefully be able to avoid a collision.

“Take note of deer warning signs as they have been placed at locations where wild animal crossings are common. Once you have spotted a deer on the road, don’t speed up and assume the risk has passed. Chances are that there will be other deer close-by, all likely to be heading the same way.

“You may have only a very short reaction time available in a situation like this. But don’t swerve too hard to avoid hitting a deer. If a collision with the animal seems inevitable, then hit it while maintaining full control of your car. The alternative of swerving into oncoming traffic or a ditch could be even worse.

“Finally, if you hit a deer, stop somewhere safe and report the collision to the police, who can organise professional veterinary assistance,” he added.

NEXT:

Latest News

Top tips to staying safe this winter

Road safety and breakdown organisation GEM Motoring Assist is urging motorists to take
[...]

SportLine added to Skoda Kodiaq range

Skoda has announced the pricing and specifications for the Kodiaq SportLine – the
[...]

Vauxhall’s Ultimate new Grandland X

Vauxhall has launched a new top-of-the-range model into its Grandland X SUV line-up.
[...]

Hyundai announces i30 Fastback prices

Hyundai has announced the pricing and specification of the i30 Fastback, which will
[...]

Alpine returns with a new sports coupe

After an absence of two decades, the Alpine marque is back with the
[...]

Insignia GSi developed at Nürburgring

Following its world premiere at the 2017 Frankfurt Motor Show, Vauxhall has announced
[...]

The adventure begins at Toyota

The new Future Toyota Adventure Concept (FT-AC) is making its world debut today
[...]

Top safety marks for Jaguar E-PACE

The new Jaguar E-PACE has achieved a five-star Euro NCAP rating that confirms
[...]

Jeep Compass plots a perfect course

JEEP has announced the pricing and specification for the all-new Compass ahead of
[...]

VW Amarok gets a manual boost

Volkswagen Commercial Vehicles has broadened the appeal of its Amarok pick-up truck by
[...]

Volvo V90 and S90 get new T4 engine

Volvo has released a new petrol engine in its premium S90 and V90
[...]

Aston Martin’s fastest car ever

Aston Martin Valkyrie AMR Pro is an extraordinary track-only evolution of the most
[...]

Limited run of SEAT Leon Cupra R models

The SEAT Leon Cupra R, the company’s most powerful car to date, is
[...]

Performance Pack for potent Golf R

The Volkswagen Golf R is renowned for its 4Motion-inspired all-wheel drive composure and
[...]

Isuzu D-Max gears up for the hunt

Isuzu is pleased to announce the new generation Huntsman Accessory Pack which is
[...]

Mazda MX-5 RF on a recruitment drive

The award-winning Mazda MX-5 RF’s stunning looks have been put to use by
[...]