Luxury brand Genesis is the latest major car company to confirm its presence at this year’s Salon Privé London, to be held at Royal Hospital Chelsea from April 20-22.

The fast-growing firm will be out in force on the famous pristine lawns, demonstrating to an exclusive audience what makes ‘The Genesis Difference’ so unique.

The Genesis star of the show at Salon Privé London will be the all-electric award-winning GV60. Thrilling performance is delivered by an output of up to 490PS, while the powerful 77.4kWh battery can be rapid-charged from 10-80 per cent in just 18 minutes. With up to 321 miles of range, the Genesis GV60 is a car perfect for the open road as well as the tight city streets of London.

Genesis is looking forward to showing what else makes the brand different at Salon Privé London. All customers, for example, work with a Genesis Personal Assistant throughout their ownership journey. Rather like a personal concierge, this one-to-one relationship develops from an initial test drive to configuring a car, to taking delivery and then living with it.

Genesis promises a new standard in luxury service and the existing luxury brand will be happy to demonstrate this at Royal Hospital Chelsea.

Salon Privé London is one of the world’s most prestigious automotive events and the sister event to the globally renowned Salon Privé at Blenheim Palace which is now in its 18^th year.

Set to be the capital’s most exclusive automotive party, Salon Privé London offers plenty to see and do in addition to the motoring attractions. There will be a luxury shopping village featuring brands such as high-end British Jewellery designer Boodles, and watches from famed luxury brand, Montblanc.

Food and hospitality will also be first class, in the famed Salon Privé tradition, with a three-course luncheon, delicious Pommery Champagne, cocktails from the London Essence Co and fine wines from Chateau La Gordonne.

Further highlights include Friday’s Boodles Ladies’ Day, fun for all the family during Saturday at Salon Privé, plus exclusive VIP hospitality at The Sloane and DJs keeping the party going well into the evening on Thursday and Friday.