Polestar, the premium electric performance car company, is experiencing unprecedented market launch impact after arriving in South Korea.

Following the brand launch at the end of 2021 where Polestar Precept was shown, Polestar 2 was officially unveiled on January 18 this year at the Seoul Wave Art Center, with the opportunity for customers to place online reservations.

Reservations surpassed the 2,000 mark within just two hours and totalled more than 4,000 within one week.

Mike Whittington, Polestar’s global Head of Sales, said: “This extremely positive reaction to the launch of Polestar in Korea is another high point for a brand that is gaining momentum by the day. It is clear that the hard work and dedication from our team worldwide has resulted in another highly successful market launch and we are delighted with the initial response from customers in South Korea.”

South Korea is Polestar’s newest market as it continues to expand its global footprint, and becomes the 19^th market worldwide where Polestar cars are available.

This is in line with Polestar’s ambition to be present in at least 30 markets by 2023 as it pursues its intentions to grow to 290,000 cars per year by 2025.