SEAT tops one million UK sales target
November 20, 2021
SEAT has reached a new milestone in the UK, the sale of one million vehicles and the car that topped the scale was a SEAT Leon e-HYBRID.

The UK is SEAT’s third largest market, after Spain and Germany, and it has exported cars here since September 1985. The first models were the first-generation SEAT Ibiza and the Malaga saloon, with both models initially achieving a combined first year sales total of 405.
By comparison, SEAT sold 68,800 vehicles in 2019, a new UK record for the brand, and was one of the fastest growing major automotive manufacturers in the country. To date in 2021, SEAT sales have already passed 40,000, close to surpassing the full-year 2020 COVID-effected figures.
The introduction of the CUPRA brand in 2019 and the MÓ eco-mobility brand in 2021 has further quickened the pace at which the SEAT brand has increased sales and electrified its line-up.
As of today, SEAT has plug-in hybrid models of the Leon and Tarraco, CUPRA has plug-in variants of the Leon and Formentor, as well as the all-electric Born, while the MÓ eScooter 125 is an all-electric scooter, ideal for traversing the city efficiently and cleanly.
Richard Harrison, Managing Director of SEAT UK said: “The UK is one of SEAT’s largest and most significant international markets. This is a tremendous milestone and comes at a time when SEAT offers its most diverse range of vehicles yet. Our SUV family – Arona, Ateca and Tarraco – have sold extremely well within the UK, while legacy models – Ibiza and Leon – continue their longstanding popularity.
“It’s fitting that the one millionth car is a Leon e-HYBRID as it symbolises SEAT’s journey towards electrified powertrains. With a range of petrol, diesel, plug-in hybrid and fully electric powertrains, and six models to choose from, all our UK customers can easily find a SEAT to suit their needs.”
Launched in 2020, the SEAT Leon e-HYBRID is available as both an estate and five-door hatchback across FR, FR Sport, Xcellence and Xcellence Lux trim levels. It pairs a 1.4-litre TSI petrol engine with an electric motor and six-speed DSG-auto transmission, producing a combined power output of 204PS and a combined fuel consumption of up to 235.4mpg (WLTP).
For more information on the full SEAT range, visit https://www.seat.co.uk/.
Latest News

Nissan LEAF scoops the top car honours
The all-new Nissan LEAF has been named the overall winner for 2026 by [...]
XPENG invites artists to come forward
XPENG UK is inviting artists and creatives across the country to submit their [...]
Introducing the new 2026 Toyota RAV4
With more than 15 million sales globally, there’s no denying the success story [...]
Volvo unveils its EX60 ‘game-changer’
Volvo has launched what is being billed as its most important car ever [...]
The Brussels Motor Show highlights
The constant clicking of the camera lenses and the bulky press packs may [...]
Polestar 3 awarded top safety honour
Polestar 3 has been awarded Euro NCAP’s Best in Class award for safest [...]
Dacia Bigster has starring role to play
Dacia is offering an otherworldly way to experience the great outdoors with a [...]
Honda gives its badge a fresh new look
Honda cars will be given a fresh new-look with the introduction of a [...]
Finalists announced for WWCOTY title
Women’s Worldwide Car of the Year (WWCOTY) has announced the category winners of [...]
Mercedes CLA scoops the top honours
The all-new Mercedes-Benz CLA has been awarded the European Car of the Year [...]
Stay safe in freezing driving conditions
Road safety and breakdown organisation GEM Motoring Assist is urging drivers to prepare [...]
Home charging is kind on the waistline
Drivers switching to charging their electric vehicles at home are discovering an unexpected [...]
Mazda upgrades CX-60 and CX-80 models
The Mazda CX-60 and CX-80 ranges will see a comprehensive package of upgrades [...]
Mitsubishi announces its UK comeback
The IM Group, a leading UK-based vehicle importer and distributor, today announced plans [...]
Drumming up support for classic rally
Members of the Caithness and Sutherland Vintage and Classic Vehicle Club gathered at [...]
