The new Range Rover SV, Land Rover’s flagship model, makes its UK event debut at the inaugural Salon Privé London from April 21-23.

With a breath-taking choice of personalisation options across both standard and long wheelbase models, including a five-seat LWB configuration for the first time, the new Range Rover SV provides customers with a new level of craftsmanship as well as greater functionality.

The first vehicle to wear a distinctive ceramic SV roundel, the new Range Rover SV represents the apex of design and engineering expertise from Land Rover’s in-house Special Vehicle Operations team.

Range Rover has led by example for 50 years, and as the original luxury SUV it epitomises serenity and comfort with all-conquering capability. The new Range Rover SV flagship features exclusive design details and material choices throughout, with tactile materials including ceramic touchpoints and hand-laid mosaic marquetry veneers, so customers really can create personalised perfection.

“It’s fitting that the new Range Rover SV should make its UK event debut alongside us in the capital for Salon Privé London, and we’re delighted it’ll be the first time our guests can receive a guided tour of the personalisation options available when crafting their perfect Range Rover,” said Director David Bagley. “Its very name has epitomised luxury and capability for half a century and, while it remains true to the marque’s roots, this new car creates a distinct identity for the future.”

The new Range Rover SV’s personalisation process includes carefully curated SV Serenity and SV Intrepid design themes, each giving the Range Rover SV a distinct personality. These can be specified independently for the exterior or interior, in conjunction with the standard Range Rover SV exterior or interior, or applied as one theme to the whole vehicle.

Customers can select from the standard Range Rover colour palette or opt for one of the additional colours in the SV Bespoke Premium Palette. This includes a range of vibrant gloss and sophisticated satin finishes, set against a contrast roof in either Narvik Black or Corinthian Bronze, depending on the chosen body colour. For a truly unique option, the SV Bespoke Match to Sample paint service can replicate any colour to provide limitless scope for individuality.

The Range Rover SV engine options include the new 530PS V8 Twin Turbo and the efficient D350 Ingenium diesel, as well as the 510PS Electric Hybrid on the standard wheelbase model – with an all-electric range of up to 70 miles. In addition to the five-seat configuration on LWB models the optional four-seat SV Signature Suite configuration is also available. Providing effortless convenience and comfort with a range of luxury additions it raises the SUV’s opulence to new levels.

Representatives from Land Rover’s Special Vehicle Operations team will be on hand to walk customers through every stage of the new Range Rover SV’s personalisation process, and the vehicle will be available for order across all three days of the luxury car event at Royal Hospital Chelsea.

Salon Privé London is donating 20 per cent of all Entry Ticket revenue to the Disasters Emergency Committee (DEC) via Work for Good. #StandWithUkraine