Citroën has updated its popular C3 supermini line-up with the addition of an eye-catching new trim level called the C3 YOU!

It is the brand’s new lead-in model that offers generous levels of standard equipment and safety features, yet is priced from only £12,995.

Following the removal of the Citroën C1 city car from the range earlier this year, C3 YOU! offers buyers – who may have previously considered C1 – an alternative Citroën model that delivers additional benefits, including space for five occupants, a larger boot and a more powerful engine.

Available exclusively via the online Citroën Store, C3 YOU! is another example of Citroën’s ‘Fair Pricing’ policy, which aims to provide more transparent pricing and convenient ways of buying a new car.

All C3 YOU! models are generously equipped with key features for drivers and passengers. Standard equipment includes LED headlights, body-coloured bumpers and door handles, Bluetooth connectivity, a five-inch central touchscreen and DAB digital radio.

Standard safety equipment includes hill start assist, tyre pressure monitoring, a video-based lane departure warning system and speed sign recognition and recommendation. C3 YOU! also comes with cruise control and speed limiter, as well as a ‘Coffee Break Alert’ feature to ensure the safety and comfort of everyone on-board on longer journeys.

C3 YOU! maintains the distinctive look of a Citroën C3, in this case with a White Colour Pack, a matt black finish on the B-pillars and chrome around the LED daytime running lights.

Exclusively available with a 1.2-litre three-cylinder PureTech 83 petrol engine, C3 YOU! achieves up to 54mpg (WLTP), making it exceptionally efficient and economical to run. Buyers looking for an affordable new car with plenty of storage will be impressed with C3 YOU!’s 300-litre boot, which extends to 992-litres with the rear bench folded down.

With an ‘On the Road’ price of only £12,995, C3 YOU! is the most affordable Citroën passenger car available in the UK, and represents excellent value, especially when compared with the current price of second-hand models in the same segment. The Citroën C3 model range in the UK now consists of five trim levels called YOU!, Sense, C-Series, Saint James and Shine Plus.

Previously, the most affordable C3 in the UK range was in ‘Sense’ trim with the same PureTech 83 petrol engine – priced from £16,260.

Eurig Druce, Citroën’s UK Managing Director, said: “New C3 YOU! – with its starting price from just £12,995 – is inspired by Citroën UK’s on-going commitment to ‘Fair Pricing’. This is a brand new five-door B-segment supermini at a used car price. It’s an offer that represents undeniable value for our customers. Yes, the Citroën C1 has finished its production run, but together Citroën Ami Electric and C3 YOU! combine to offer customers a choice of compact and affordable new vehicles that they can relish.”