Volkswagen UK has reduced the price of the e-Golf to £31,075, which equates to £27,575 after the Government’s Plug-In Car Grant.

The OTR price reduction of £2,765 makes the e-Golf an even more value-friendly offering. This pure-electric family car combines the familiarity of the Golf and the assurance of Volkswagen quality with zero-emission mobility and low ownership costs.

The award-winning e-Golf has been a favourite among critics since its introduction in 2014, with a model-refresh in 2017 only drawing further acclaim. Its 144-mile range (WLTP certified) provides ample freedom for urban travelling, enough for a round trip from London to Brighton, while its smooth electric motor gives instant acceleration, with up to 136PS and 393lb ft of torque on tap.

Further sweetening the e-Golf package is the flexibility provided by a full 48-hour test drive, available on this model since mid-2019, which allows prospective customers the chance to experience the e-Golf to its fullest potential, and watch it rise to the challenges thrown at it.

Volkswagen’s electric journey doesn’t start and finish with the e-Golf, however. The arrival of the ID.3 electric hatchback in 2020 will see Volkswagen’s much-anticipated electric vehicle plans come to fruition, built upon a purpose-built electric platform, the Modular Electric Drive Kit (MEB). This will underpin a whole range of pure electric ID. vehicles, as Volkswagen aims for electromobility leadership – building electric cars for millions, not millionaires.

Geraldine Ingham, Head of Marketing at Volkswagen UK, said: “With ultra-low running costs and zero-emissions incentives, the e-Golf was already a value-packed offering by virtue of its electric powertrain.

“A sizeable price realignment only makes the e-Golf a more tempting proposition to buyers; after all, it’s a Golf – one of the UK’s most popular cars – but with all the added benefits and bonuses associated with electric propulsion.”