Genesis is a premium Korean brand that arrived in the UK in 2021 but has been a household name since 2008 elsewhere in the world. The GV70 is a luxury SUV boasting excellent quality and safety at a price that is unmatched.
The goodStyling, quality and pricing
The badThirsty engines
Genesis GV70 – first drive (2021)
A new player has arrived on the UK motoring scene and it’s hit the ground running. Genesis is the premium arm to Hyundai and its high-end cars are on sale now.
And with the German marques in its sights, Genesis recently unveiled its large G80 saloon and GV80 SUV to great acclaim. Now, following closely on their wheels is the GV70 model and we had an opportunity to drive it on an extended road route.
The GV70 is a spacious, feature-rich, five-door SUV model that is packed with luxurious design specifications and easily holds its own if challenged by the established names.
However, the Genesis car has a very unique selling point and that is the price. Like its Korean sibling, it comes with an excellent five-year warranty and also in keeping with the Hyundai ethos, the pricing structure is exceptionally competitive.
With the likes of Audi, BMW and Mercedes seen as key rivals, Genesis has its strategy just right with the GV70 starting from £39,450 and rising to £43,350. And instead of massive price hikes due to optional extras, Genesis models are offered with additional packs so any increases to the final outlay are clearly highlighted.
The GV70 is available in three trim levels called Premium Line, Luxury Line and Sport Line with a 2.2-litre diesel RWD version matched to an eight-speed auto gearbox or a 2.5-litre turbo petrol AWD model also mated to the same transmission.
We took to the road in the petrol model in top-of-the-range Sport Line specification and it certainly lived up to the big build up.
Boasting a distinctive design with a large grille, split head and tail lights, large round exhaust pipes and tinted windows, the GV70 looks the business and certainly turned heads as it passed by. Our car boasted stunning Mauna Red paintwork that conveyed its sporty characteristics perfectly.
Move inside and it’s impossible not to be wowed by the elegantly designed interior which oozes quality and class with the finest leather upholstery, powered seats, a 14.5-inch touchscreen infotainment system with click-wheel dial that can be used for access (very BMW-esque), plus a head-up display. Everything is finished to an exceptionally high standard and a special mention to the striking 3D instrument cluster behind the wheel that looks futuristic and stylish.
The test car was priced at £43,350 although it also included a few packs which bumped the cost up to £50,810.
With 304PS and 421Nm of torque on tap, the GV70 could complete the 0-62mph dash in 6.1 seconds and topped out at 149mph. According to official WLTP testing, it can achieve a combined 29.7mpg with CO2 emissions of 218g/km.
The acceleration through the gearbox is smooth and responsive with steering wheel-mounted paddles for added driver engagement. There are also drive modes called Eco, Comfort, Sport and Sport+ that alter the characteristics of the car.
It feels quite weighty on the road, but is also nicely planted through fast bends with good levels of grip and minimal body sway. The steering is well weighted with plenty of feedback and the GV70 cruises effortlessly on motorways as well as fizzing through the lanes.
The all-round visibility is good thanks to the elevated driving position and all the controls, dials and readouts are easy to operate and digest on the fly.
There is bags of room within the car with space for a trio of rear seat passengers to sit comfortably. And storage options are good too with a boot that can swallow 542 litres of luggage, increasing to 1,678 litres with the rear seats dropped flat.
Yes, there are more dynamically driven rivals out there, but for all-round appeal and outstanding value for money, the GV70 will certainly make its mark.
Safety features are comprehensive and include the likes of highway driving assistance, a blind spot view monitor that shows a camera view of the blind spot in the tft display as soon as you indicate, rear cross traffic collision avoidance, intelligent front lighting, Brembo premium brakes and lots more besides.
Genesis has also adopted a somewhat unusual approach to its sales and servicing procedure. There will be no physical showrooms as such, but anyone interested will have their very own Genesis Personal Assistant to see them through the entire process from test driving, selecting the right model and even delivering it. And when a service is needed, the car will be collected and a courtesy vehicle will be left in its place. This will be a five-year plan and will be transferable if the car is sold on.
It’s always good to welcome a new marque onto the motoring scene and hopefully Genesis will prove to be a success. There are lots of plans in the pipeline including electrified models on the horizon, but only time will tell.