Honda looks to an electrifying future

March 5, 2019

Honda announced the further acceleration of its electrification ambitions at the Geneva Motor Show with the intention to move 100 per cent of its European sales to electrified powertrains by 2025.

This new ambition builds on the brand’s 2017 aim of two-thirds of its sales to be electrified by 2025, and places it firmly at the forefront of Honda’s global electrification shift announced as part of its 2030 vision.

Speaking at today’s press conference, Tom Gardner, Senior Vice President, Honda Motor Europe, said, “Since we made that first pledge in March 2017, the shift towards electrification has gathered pace considerably. Environmental challenges continue to drive demand for cleaner mobility. Technology marches on unrelenting and people are starting to shift their view of the car itself.”

Further proof of Honda’s electrification ambition was seen in the shape of the Honda e Prototype. Unveiled for the first time at the Geneva show, the car previews Honda’s first production battery electric vehicle for the European market.

Billed as an urban commuter, it features a competitive range of over 124 miles and a ‘fast charge’ functionality providing 80 per cent range in just 30 minutes. It also features trademark Honda driving dynamics with a sporty rear wheel drive configuration. The production version of the Honda e Prototype will be unveiled later this year.

Customers can register for updates on the Honda website now, and will be able to place a reservation for the car in selected European markets in early summer. To date Honda has received 15,000 registrations of interest for the Honda e Prototype.

Latest News

BMW adds M Mesh Edition to its X2 range

Since the X2 launched in 2018 it has successfully carved out a distinctive
[...]

New Grand Cherokee breaks cover in US

Almost 30 years ago, the Jeep Grand Cherokee began its legacy as the most
[...]

Isuzu launches its all-new D-Max pick-up

The all-new Isuzu D-Max pick-up will be arriving in showrooms in March and
[...]

Hyundai announces new KONA N model

Hyundai has confirmed that the next member of its sporty N range will
[...]

Toyota extends its Supra model line-up

Toyota’s GR Supra performance coupe line-up is growing with the introduction of a
[...]

Kia gives it’s sporty Stinger a refresh

Kia’s high-performance fastback sports saloon, the Stinger, now boasts a refreshed design to
[...]

New engine for the Octavia vRS range

Skoda has added a third powertrain option to its new Octavia vRS line-up
[...]

Bentley records its best sales figures

Bentley Motors announced total sales of 11,206 in 2020, an increase of two
[...]

New Juke Enigma adds Alexa to the mix

Nissan has launched an all-new Enigma version to the Juke line-up and it
[...]

A bright future for electric car sales

At least 200,000 new battery electric vehicles (BEVs) will be registered in the
[...]

Know the law to teach learner drivers

Road safety and breakdown organisation GEM Motoring Assist is encouraging anyone supervising a
[...]

Defenders’ support role in Dakar Rally

Land Rover’s most capable and durable 4×4 is taking on the ultimate all-terrain
[...]

Some exciting times ahead for Polestar

Polestar, the electric performance car brand, became fully operational in 2020 and the
[...]

Tempting deals for Corsa-e customers

Vauxhall is offering new Corsa-e customers a free Home Charging Unit and 30,000
[...]

SEAT Leon scores top marks for safety

The new SEAT Leon has been awarded a maximum five-star safety rating from
[...]

New limited edition MINI goes on sale

MINI has launched a new Countryman Boardwalk Edition, but with just 325 units
[...]