By offering a huge range of style, comfort, convenience and technology options, MINI prides itself on being at the forefront of encouraging owners to personalise their cars.
Now the British brand is taking this unique appeal and innovation to a new level of sophistication with the launch of a stunning collection of premium options, called MINI Yours.
Walking into a MINI showroom, any customer can still personalise their purchase from the much-loved and comprehensive list of options. But MINI Yours operates at the next level, turning the fun of deciding how your car is finished into an art form.
Buyers can select a MINI limited edition such as the MINI Inspired by Goodwood, MINI Soho, Clubman Hampton or the recently announced London 2012 edition. These have all now been integrated into the MINI Yours programme.
In addition, MINI will lend a helping hand to the designing process by creating a number of special MINI Yours packages. To celebrate the programme’s UK launch, the first of these is the MINI Avenue.
The MINI Avenue package is available with either Highclass Grey or Laguna Green metallic paint. Both feature an identical interior with an exclusive ‘Soda’ repeating design motif.
The car’s standard spec includes Satellite Grey Soda Lounge leather with matching black floor mats, Bi-colour Sport leather steering wheel with multi-function controls, Soda mirror caps and special effect white bonnet stripes. The vehicle runs on 17-inch twin-blade spoke alloy wheels.
The price of the exclusive MINI Avenue package is £4,880 on a MINI One or One D, Hatch, Convertible or Clubman, which means a MINI One D Avenue would cost £19,360 OTR.