DS Automobiles- the luxury arm of Citroen – is entering the fiercely competitive SUV scene with the launch of its all-new DS 7 Crossback model which makes its debut at next week’s Geneva Motor Show.

The DS 7 Crossback is packed with state-of-the-art technology and takes the first step towards autonomous driving with the likes of active LED vision, connected pilot and driver attention assist. DS says these systems increase safety, comfort and peace of mind for both the driver and the passengers.

The vehicle will go on sale later this year with a choice of five powerful, high-efficiency, high-torque engines compliant with the latest Euro 6.2 emissions standard. It will also be the model to premiere the new-generation EAT efficient automatic transmission with eight-speeds.

The DS 7 Crossback has a bold, sporty stance with design features that include a diamond-effect grille, horizontal chrome DS wings and LED ‘rotating’ headlamps. The interior is available with a choice of four DS inspiration themes. With its LED light signatures, special interior stitching and a B.R.M timepiece placed on the dashboard the DS 7 Crossback is said to be the brand’s vision for the future.

There are two 12-inch screens positioned at the heart of the cabin. The first works with the navigation system as well as managing the multimedia interface, MirrorScreen and DS Connect functions. The second is a digital instrument cluster in front of the driver which can be configured in a number of ways.

Thierry Metroz, director of style at DS Automobiles, said: “At all stages of the design process, the guiding aim for DS 7 Crossback was to express refinement, excellence and the best know-how implemented to the highest standards.

“The result is there to see, with an ideally proportioned car brimming with personality. It’s a perfect alchemy of strength and style.”

The DS 7 Crossback will be assembled at the Mulhouse plant facility in France and at the Shenzhen plant in China.