The Toyota Prius is the world’s original and best-selling self-charging hybrid car, with a heritage of technical innovation and leadership that spans more than 20 years. Since the introduction of the first model in 1997, it has taken self-charging hybrid power from the margins of the automotive world to the forefront of exceptionally efficient and cleaner mobility for the mass market.

Prius has been the pathfinder for Toyota’s introduction of hybrid across an extensive range of models, from the Yaris supermini to the RAV4 SUV in Europe. As the foundation for this successful strategy, it has also established new benchmarks for hybrid technology in the wider automotive industry.

The current, fourth generation Prius marked further advances in refinement, driving pleasure and innovation and, as the first model built on a Toyota New Global Architecture platform, has realised significant benefits in terms of dynamic performance, driving rewards, distinctive design and improved safety.

Now Prius is taking the next step forwards in the hybrid driving experience with introduction of an intelligent, electric all-wheel drive system.

Optionally available in the UK on the new 2019 Prius Business Edition Plus model, AWD-i is a compact and lightweight system that operates automatically to support the driver in common scenarios where extra grip is needed. The system automatically engages when pulling away from standstill, and at higher speeds when it detects a loss of traction, for example on snow, ice and wet roads. The result is a more secure drive in difficult conditions and added peace of mind for the driver.

Engineered specifically for Prius, the system’s lightweight and electric operation have minimal impact on the car’s fuel efficiency and low emissions. Compact packaging also means little penalty in terms of load space.

Toyota has at the same time introduced new front and rear styling treatments that give Prius a fresh look that adds emphasis to its clean and dynamic appearance. New wheel designs and cabin trims have also been produced, while new equipment features include a larger wireless charging tray to accommodate the new generation of smartphones, more intuitive and faster operation of the Toyota Touch 2 system and added functionality for the colour head-up display.

All versions of the new Prius are equipped with the Toyota Safety Sense, providing high level of active safety features as standard.