Fiat has announced its 500 RED model will be priced from £16,435 and the order books are now open.

It is the first time a car manufacturer has partnered with RED, a charity co-founded by U2’s Bono created to fight against AIDS and COVID-19. As part of the partnership Fiat, Jeep and RAM will donate more than $4 million over the next three years to help fight the global pandemics.

The special series is available across the entire 500 family: Mild Hybrid (500)^RED, New (500)^RED and (500X)^RED. Vehicle prices start from £16,435, £22,995 (inclusive of PiCG) and £24,125 respectively.

All of the products will adopt the colour red as a hallmark externally on the bodywork, logos, mirror caps and design cues on the alloy wheels.

The theme is continued through the interior on the dashboard fascia, designs on the floor mats and exclusive seats made using Seaqual yarn, derived from plastics recovered from the oceans. Customers will be able to choose alternative colours too.

The New (500)^RED comes in two body variants: hatchback and convertible with black soft top, and with two battery options: a 70kW (95hp) e-motor with a range of up to 118 miles (WLTP cycle); the other, 87kW (118hp) with a range of up to 199 miles (WLTP cycle).

The (500)^RED mild hybrid is based on the Dolcevita version and, together with the features shared by the entire (500)^REDf amily, has the (500)^RED logo on both door pillars.

This version also features chrome-plated design cues on the front grille, and door handles, while in terms of infotainment, it comes with a 7-inch touchscreen radio with Apple CarPlay, Android Auto, and 15-inch or 16-inch alloy wheels.

Available in a hatchback version with panoramic glass roof or as a convertible with black soft top, it is equipped with a 70hp 1.0-litre mild hybrid engine.

The (500X)^RED is based on the Cross version and is available both as a hatchback and in an open-air version with black Dolcevita soft top. The (500)^RED logo appears on the front door pillars and as well as Passione Red, the colour palette includes Fashion Grey, Ice White and Cinema Black, all with red design cues.