Genesis UK has announced it has expanded its at-home test drive programme to now offer nationwide coverage for customers looking to experience a Genesis car ahead of purchase.

Following a highly successful brand launch last May, Genesis UK’s popular at-home test drive programme for London and the South-East is now being activated nationwide, meaning that more customers across the country will be able to get behind the wheel of a Genesis.

As part of its “we come to you” promise, Genesis UK will take care of all the logistics of bringing the test drive car direct to its customers’ front door – meaning the customer is able to experience the vehicle in their own area, on their own roads making the test drive relevant for their everyday driving experiences.

To help facilitate the nationwide expansion, Genesis has employed Genesis Driving Consultants who will be based around the country.

This next step in the evolution of the Genesis brand in the UK has been accelerated by customer demand as Andrew Pilkington, Managing Director for Genesis UK explained: “2021 proved to be a momentous year for Genesis as we launched in the UK and we are thrilled to now offer nationwide test drives for customers in the UK to further cater for the growing demand for Genesis. Our priority was to offer something unique to customers and we have been overwhelmed with demand for test drives. Since launch we have seen a 50/50 split of Genesis cars sold in London and outside of London, which was the key motivation for expansion.

“As well as expanding our we-come-to-you test drives, customers will be able to see and experience the Genesis brand and products at various locations across the UK throughout the year.  We will be running a series of both display and customer ride and drive events in major UK cities, as well as attending organised events such as Goodwood Festival of Speed and Salon Privé.”

For more information on how to book a test drive please head to: https://emt.eu.genesis.com/test-drive-request-website-uk?partner=S1vOzv8PVP.