AEHRA, the new global ultra-premium electric automotive brand, has revealed the exterior design of its first model, an SUV.

Presented to the global media in Milan, the city where AEHRA has its headquarters, the radically different style of SUV delivers a revolution in automotive design. Uniquely unlocking the full design potential afforded by its state-of-the-art EV drivetrain, the AEHRA SUV represents a peerless vision of effortlessly elegant futurism.

Featuring a lengthy three-metre wheelbase, a radically low front end and exceptionally short front and rear overhangs, the AEHRA SUV presents a design that is profoundly different to that of any other vehicle on the market today.

Striking, narrow elongated headlights combine with LED lighting strips highlighting the outer edges of the lower air vents creating a unique visual signature, the SUV becomes even more attention grabbing during the hours of darkness.

Every single element of the SUV personifies AHERA’s unwavering determination to defy modern, mass-market automotive convention, while holding steadfast to the pure values of classic Italian design.

This sentiment is instantly evident in aspects such as the glassware, which appears to flow as a single piece from the very front of the car and over the roof, before sweeping down to the rear of the tailgate in an almost liquid-like fashion.

It is also dramatically expressed in the stunning elytra-like doors. Opening skywards and providing optimum ease of entrance and egress to the exceptionally spacious cabin that effortlessly accommodates four NBA-size players in complete comfort, such features are normally the exclusive preserve of supercars.

Filippo Perini, AEHRA, Chief Design Officer, said: “With the AEHRA SUV, we have shunned the conservative constraints that have encumbered other car manufacturers in their approach to designing EV vehicles to date. Instead, we have taken a highly courageous approach. And at AEHRA, this mindset drives not just the design of our vehicles, but every aspect, including engineering, the layout of the interior, the state-of-the-art sustainable materials we use and how we are redefining the entire customer journey.

“With the SUV, we have created a vehicle that goes far beyond the conventional standards set by the automotive industry for an SUV, and sets new benchmarks for style and comfort. We have used a monobody construction, which, while used widely in Italy in the past, is now normally reserved for supercars only. “

For more information on AEHRA and to register interest in one of their forthcoming models, see www.AEHRA.com