Woman of Worth Award is announced
May 24, 2023
The judges in Women’s World Car of the Year have voted for the Woman of Worth Award. There were 15 nominations in the running and a clear winner is Dr Astrid Linder, the designer and instigator of the world’s first female crash-test dummy.

She is Professor of Traffic Safety at the Swedish National Road and Transport Institute, VTI, an Adjunct Professor of Injury Prevention at Chalmers University and Adjunct Associate Professor at Monash University Accident Research Centre, Melbourne Australia.
She received her PhD in traffic safety from Chalmers University where she also has a MSc in Engineering Physics.
Professor Linder co-ordinated the EU-funded project ADSEAT where the world’s first virtual dummy model of an average female for rear impact, EvaRID, was developed. Previously, crash-test dummies were based on the ‘average’ male which was just one example of a bias in car design that, as a consequence, put female lives at risk.
She was awarded EU Champions of Transport Research Competition and the US Government Award for Safety Engineering Excellence, among many other awards she has received for her work.
Marta Garcia, Executive President of Women’s World Car of the Year, says she is delighted that Astrid Linder has won the WOW Award. “She stood out in the voting and it’s an honour to have her win this award, the only award in the world voted entirely by women motoring journalists,” she said.
Honorary President and Co-ordinator of the WOW Award, Sandy Myhre, said it was apparent from when the first votes started coming in that Dr Linder was going to win, it was that plain.
This year, the WOW acknowledges the late Sue Baker as one of our founding judges. Her insights, her wisdom and her knowledge during her time on our jury were greatly appreciated. She was perhaps best known for her work as a presenter on BBC’s Top Gear, appearing in more than 100 episodes. She died in November 2022.
Latest News

Mazda freshens up its MX-5 sports car
Mazda’s beloved two-seater sports car, the MX-5, is receiving some updates to its [...]
Toyota marks 60 years of the Corolla
Toyota is celebrating six decades of one of its most successful models ever, [...]
Hyundai launches its compact Ioniq 3
Hyundai’s new electric ‘Aero’ hatch, the Ioniq 3, has gone on sale with [...]
VW introduces new Match trim to T-Roc
The new Volkswagen T-Roc range has just gained even more appeal with the [...]
Grant awarded to Vauxhall Corsa GSE
Vauxhall’s new electric hot hatch, the Corsa GSE, will be eligible for the [...]
Introducing the new-look Mercedes GLA
Mercedes has unveiled the new GLA compact SUV which incorporates the brand’s latest [...]
Fiat and Abarth’s 500e cars gain grant
The Fiat 500e and hot Abarth 500e have just got a lot more [...]
Denza supercar aims to take on Porsche
Denza is going after the supercar segment with the Z, which will be [...]
Skoda Peaq makes its stunning debut
It would be hard to find a more dramatic or picturesque setting to [...]
Keeping you cool as temperatures soar
As the UK experiences peak summer temperatures, commuting or embarking on a family [...]
Red Arrows team get a lift from KGM
KGM Motors UK is delighted to announce its appointment as Official Passenger Vehicle [...]
WWCOTY survey looks at driving traits
Women’s Worldwide Car of the Year has launched a survey to discover exactly [...]
Kia UK’s EV sales top the 100,000 mark
Kia has sold its 100,000th electric vehicle in the UK, becoming one of the [...]
JAECOO 7 is top selling model for March
The JAECOO 7 has been confirmed as the UK’s best-selling new car in [...]
Warning drivers about ULEZ charges
A new survey conducted by Regit suggests many motorists remain unclear on how [...]
