Decade of success
July 19, 2010
Toyota has found the perfect way to celebrate ten years of the Prius in Europe by announcing sales figures of 200,000.
The full hybrid Toyota Prius, synonymous as the definitive hybrid car, was launched in 2000 to the European market.
Sales reached 100,000 in 2008, but now that figure has doubled to 200,000 in just two more years, confirming the significance of Prius as a mainstream model. Global sales of Prius are expected to exceed two million by the autumn of 2010.
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