Kia sows the ‘ceed’ for future models

September 13, 2017

Kia’s Proceed Concept, which was created by the Korean company’s European design centre in Frankfurt and unveiled at the city’s motor show this week, hints at the design of the next-generation cee’d model family.

The concept displays a new body type for Kia. The extended hot hatch styling provides a low roofline, muscular proportions and compact footprint. The concept features a striking ‘Sharkblade’ in the bodywork which reinforces the lack of B-pillars, while lateral strakes exaggerate the Proceed Concept’s waistline and lend an air of muscularity to the rear of the car.

The concept is finished in bespoke ‘Lava Red’ paintwork, created by combining multiple hand-applied layers of black, chrome-effect silver, and red-tinted lacquer.

Inside, the cabin is inspired by the world of bespoke tailoring and haute couture. Four split-back seats are wrapped in rippled black fabric, tailored by hand, with hand-painted satin fabric lining the doors and flowing into the footwells. The Proceed Concept’s dashboard controls are finished in highly tactile knurled aluminium.

Gregory Guillaume, Chief Designer Europe for Kia Motors, said: “With many European drivers now seeking performance alternatives to the three-door hot hatch style, we began thinking about a different halo model for the cee’d family. The Proceed Concept represents a bold new vision of how the vibrant soul of the pro_cee’d could be reincarnated and revitalised for a new generation of performance-oriented drivers.”

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