Ford has unveiled a new Active version of the Ford EcoSport compact SUV priced from £21,645 and the car maker has also simplified the trim levels on other models in the range.

Featuring unique exterior and interior styling alongside increased ride height and additional body protection for greater rough road capability, EcoSport Active will help adventure-loving customers get the most from their active lifestyles.

Roelant de Waard, vice president, Marketing, Sales & Service at Ford of Europe, said: “Customers tell us they love how EcoSport’s bold styling, practical interior and versatility fits into their busy lives, so we’re excited to enhance the SUV with an Active version that delivers even more of those qualities.

“The EcoSport Active will be a new addition to the Active series that offers extra capability and rugged style for customers who want to take their outdoor adventures to the next level.”

Ford has also looked to slim its range of spec gardes to three main trims to make life easier for customers. The ST-Line is aimed at buyers seeking sporty style inspired by Ford Performance, Titanium for those wanting luxury and high-level comfort, and Active for customers seeking maximum versatility and adventure. For select models including Fiesta and Focus, higher specification X series and Vignale variants will also be available.

Convenient equipment packs will group the most commonly-chosen options together – increasing value for money and making it easier for customers to get the right equipment to suit their needs. Customers can still choose from a range of individual options to create the perfect Ford for them.

“We design our vehicles to be smart, rewarding and easy to use and our customers deserve a purchase process that’s just the same. Our new customer journey will make choosing the right Ford for simpler and faster, and will offer better value,” Roelant de Waard added.