Outlander PHEV is still a sales success
October 10, 2018
The consistent popularity of the Mitsubishi Outlander PHEV has played a significant role in the brand’s September sales success.
Mitsubishi Motors in the UK sold 3,233 passenger cars, a 35 per cent increase compared to the same month last year, with the Mitsubishi Outlander PHEV accounting for 1,325 of those sales, a jump of 9 per cent compared to September 2017.
Of those sales, almost 40 per cent were to private customers, people who desire a practical, all-purpose vehicle that can run on low-cost electricity for day-to-day driving with petrol power for longer runs or when full SUV versatility is required.
Looking at the wider plug-in market, the Mitsubishi Outlander PHEV actually accounted for close to half of all sales of plug-in hybrid vehicles to private customers in the UK in September, while an astonishing 78 per cent of individual and small business users in the UK who bought a plug-in hybrid in September opted for a Mitsubishi Outlander PHEV, incentivised by low BIK rates, low running costs and congestion charge exemptions.
Overall, the Mitsubishi Outlander PHEV represented 28 per cent of the plug-in hybrid segment for the month. Year-to-date Outlander PHEV sales have topped 5,731 units, which equates to 17 per cent of the total plug-in hybrid market in the UK.
The Mitsubishi Outlander PHEV looks set to maintain this sales momentum following the recent launch of the 2019 model, which benefits from extensive petrol and EV powertrain revisions resulting in impressive real-world (WLTP) economy figures of 139mpg, CO2 emissions of 46g/km and an EV range of 28 miles.
Rob Lindley, Managing Director, Mitsubishi Motors in the UK said: “We are delighted with such a strong performance in September over our whole range of vehicles. The Mitsubishi Outlander PHEV continues to perform well, and the 2019 revisions only broaden the appeal of such a versatile and capable vehicle. We were one of the first to announce WLTP figures for PHEV, and this has allowed us to be in a position to continue selling vehicles in such an important market.”